Elements and Performance Criteria
- Analyse contact traffic data
- Interpret the impact of customer contact phenomena on forecasting and planning
- Develop contact traffic forecasts
- Provide a baseline for forecast by collecting historical data
- Collaborate with marketing, financial control and other areas to incorporate budget expectations and marketing efforts into forecast
- Break down annual forecast into smaller periods and adjust for seasonality
- Ensure that forecast accuracy is within organisational requirements
- Plan labour requirements